Working globally
2026
Current focus
01 · Enterprise growthPipeline systemsResearch → relevance → revenue
02 · Venture buildingPhysical + digitalBrand, unit economics and operations
03 · MarketsRules over narrativesDocumented decisions and risk controls
Operating thesis
One operating system. Three very different arenas.
Sales, markets and ventures look unrelated from a distance. Up close, they reward the same habits: sharp diagnosis, disciplined decisions and consistent execution.
I trained in international business, learned execution in real estate and coliving, and sharpened commercial discipline in enterprise SaaS. Today I apply that accumulated operating instinct to businesses I can build and systems I can measure.
“Understand what the business is actually trying to achieve. Then remove the friction between today and there.”
Enterprise SaaS
Digital products
Financial markets
Agribusiness
Name the constraint.
Good work starts by separating the visible symptom from the decision that is really blocked.
Build for repeatability.
A useful system keeps producing good decisions when energy, attention and conditions change.
Let reality edit the plan.
Ship the smallest honest version, measure it, and adapt without becoming attached to the first idea.
Working method
From noisy problem to useful system.
The tools change. The sequence does not. Explore the three moves I use to turn ambiguity into something a team or a system can act on.
DISCOVER / FIND THE SIGNAL
Make the real problem visible.
Map the commercial context, user need, constraints and evidence before choosing a solution. This is where account research, stakeholder discovery and market framing earn their keep.
Typical outputs
- Constraint map
- Account or market research
- Decision brief
Growth that can be operated.
Enterprise research, outbound strategy, qualification, CRM discipline and stakeholder workflows.
Salesforce · Zoho · Sales Navigator · ZoomInfoPositioning made tangible.
Business websites and interfaces that make the offer clear, credible and easy to act on.
Strategy · Content · UX · Front-endRules before reactions.
Portfolio research, risk framing and Python-based trading logic designed for traceable decisions.
Python · APIs · Risk logic · LedgersIdeas meet physical reality.
Unit economics, brand positioning, supply research and early operating plans for early-stage ventures.
Agribusiness · Brand · Research · OpsSelected work
Ideas, made operational.
Five builds. Clear thinking. Real execution.
Hello Honey Bunny
Ethical production. Premium positioning. Operational discipline.
Trust from day one.
Brand
Operations
Agribusiness
Business Websites
Clear positioning. Distinctive design. Responsive execution.
Understand. Trust. Act.
Strategy
UX
Front-end
Growth Marketing
Search, paid media, and AI-optimised content that builds audiences and converts intent into pipeline.
Signal over noise.
SEO
Paid Media
AIO
AI Trading System
Momentum. Volume. Risk controls. Tested before deployment.
Rules before conviction.
Python
Broker API
Risk
In Progress
Personal Fund
Holdings. Performance. Decisions. One transparent ledger.
Every decision leaves a trail.
Live Ledger
Investments
Multi-market
Evidence, not adjectives
A track record of learning by operating.
The context has changed from coliving to enterprise software to self-directed ventures, but the work has always sat close to revenue, decisions and execution.
Building for a global client base
Moving operating focus toward international client partnerships while continuing to refine digital products, portfolio systems and physical ventures.
Senior Sales Development Representative, Dayforce
Built enterprise SaaS pipeline through account research, BANT-qualified development and 300+ weekly activities, reaching 126% quota attainment in 2025.
MSc International Business, Heriot-Watt University
Studied international risk, financial markets and portfolio management. Researched the barriers that stop SMEs from internationalising successfully.
Senior Business Development Executive, Livit Coliving
Closed 100% of quota, helped drive a 60% occupancy surge, generated more than £450K in revenue and mentored sales associates.
Open channel
Bring me the messy middle.
The idea exists. The route is unclear. That is usually the interesting part. Tell me what you are trying to move and where it keeps getting stuck.
PROJECT BRIEF / 01
Usually replies within 24 to 48 hours